Is data the new oil?


By all accounts, the recent revelation by an associate from Cambridge analyatica set the cat among the pigeons on the scope of using the data to influence the decision of voters in the USA and the extent of impact it had on the Brexit decision in the UK. Yes, in the coming years of the … Continue reading Is data the new oil?

Advertisements

Fourth Industrial revolution, Advantages &Perils


Our future according to Yuval Noah Harari, a lecturer at the Hebrew University in Jerusalem, in his new book "Homo Deus" says " more of us will be pushed out of employment by intelligent robots and on to the economic scrap heap". Yes, we are on the cusp of imminent change with the advent of … Continue reading Fourth Industrial revolution, Advantages &Perils

The world largest media companies


Yes, the changes are inevitable in life similar  is  what happening  to   Print media  advertising space  as well . Traditional print media  advertisement is fastly  becoming a thing of the past   slowly and swiftly  digital advertisement has started  playing a major role  take  the art of advertisements to new levels  . It is quite evident … Continue reading The world largest media companies

Is Digital Commerce going to be the next big thing in India?


The likes of Bansals , founder of Flipkart has already found their place in Forbe’s list of billionaires , So is the digital commerce going to be  next big thing in India?, Has our  consumer’s buying pattern a reason to feel confident that , digital commerce is going to flourish in the coming years? , … Continue reading Is Digital Commerce going to be the next big thing in India?