Yes, the changes are inevitable in life similar is what happening to Print media advertising space as well . Traditional print media advertisement is fastly becoming a thing of the past slowly and swiftly digital advertisement has started playing a major role take the art of advertisements to new levels . It is quite evident from the recent trends that shift in preference to digital media over print media is gaining faster momentum . The media houses faced with stagnant revenue are slowly moving to digital space or developing new platforms or extending their services. However, the competition in digital space is far more intense with barriers to entry is easier and effectively zero distribution cost.
Out of the top 30 media companies , five top media companies generated revenue of US$88bn, which is the 34% of the total revenue generated by the top 30 companies. Digital ad spend has grown at average 18 % for the last five years powered by the growth in mobile users, social media and online videos.
google tops the list with $59.6 billion , the company generates tens of billions of dollars in every year from selling advertisement through online services mostly google search.