The world largest media companies

images in digital spaceYes, the changes are inevitable in life similar  is  what happening  to   Print media  advertising space  as well . Traditional print media  advertisement is fastly  becoming a thing of the past   slowly and swiftly  digital advertisement has started  playing a major role  take  the art of advertisements to new levels  . It is quite evident from the recent trends that  shift in preference to digital media over print media is gaining faster momentum .  The media houses  faced with stagnant revenue are slowly moving to digital space or developing new platforms or extending their services. However, the competition in digital space is far more intense with barriers to entry is easier  and  effectively  zero distribution cost.

Out of the top  30 media companies , five top media companies generated revenue of US$88bn, which is the 34% of the total revenue generated by the top 30 companies. Digital ad spend has grown at average 18 % for the last five years powered by the growth in mobile users, social media and online videos.

google tops the list with $59.6 billion , the company generates tens of billions of dollars in every year from selling advertisement through online services mostly google search.




Published by

My Rumblings

Ventured into blogging since 2007, Interested in continuous engagement in the blogging sphere, keen on expressing ideas & thoughts on various topics which are contemporary and relevant.Continuous learner and conscious reader of books from various streams. Strongly believes that thoughts never becomes meaningful unless it is expressed, Constructive Criticism & feedback are viewed optimistically for the continuous self-improvement. Till I live in this world learning & unlearning is a continuous process, which comes to a halt only when you leave this world, Likes to be a good human being in thoughts, approach & action

Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s